What are some of the ways smartphones have changed the way we take in media? - read on to discover more.
In recent years, with the growth of digital media, the way in which individuals take in media has changed considerably. For several years, standard television was the primary source of family home entertainment for many people. Nevertheless, ever since the advancement of streaming platforms, many audiences are turning away from arranged television, particularly among younger individuals. Rather, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for permitting individuals to enjoy the shows and films they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
In the present digital age, smart phones have come to be one of the most commonplace devices that individuals are using to watch videos and gain access to media. Nowadays, many social media networks are providing endless feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a sequence of selected content and react quickly, making these videos far more engaging and addictive than conventional television. Short form videos are also being used more often for news and academic functions, not just for home entertainment. Subsequently, this pattern is changing the way individuals are actively looking for and expecting to receive knowledge, in a faster, shorter and more accessible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which individuals are getting their updates is also changing. Individuals are increasingly turning towards internet news sources, rather than watching television, to learn about existing website worldly affairs. However, simultaneously, due to a consistent flow of information, people are coming to be overwhelmed by substantial quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to observe. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for supplying individuals with dependable and authenticated news sources, in a form they can easily relate to.